Why is Google AdWords so expensive?
Google AdWords can be expensive due to high competition and the auction-based pricing model, where businesses bid for top ad placements. The more competitive the industry or keywords, the higher the cost-per-click (CPC). Additionally, AdWords charges based on user clicks, and businesses with low-quality ad scores pay more. To maximize ROI and reduce costs, it's essential to optimize campaigns and improve ad relevance. Hiring an expert ensures better targeting, keyword selection, and campaign management. Hire AdWords expert on Paperub to create cost-effective strategies and enhance ad performance, helping you get the most out of your budget.